Optifog+presentation

media type="custom" key="11564594" **OPTIFOG spanish video** media type="custom" key="11564592" **OPTIFOG presentation** media type="custom" key="11564606"
 * OPTIFOG english video**

The video made me laugh. I think that if the advertising is funny, it will atract more people. I like that the company used a part of their name (Fog - foggy) in the advert. The name of the company could be easily remember by potential customers. The advert shows that the company product will help you in your troubles. It will make your life easier. I consider it as a good way. I like it. Well, the presentation gives an general informations about advertisement and companies and about the way how to be succesful. It shows the advertising of Optifog and the main words which are connected to the company and product. From statistics we can see that most people like the ad and we see the reasons why. It seems to me pretty brief... Maybe I expected more about the country it self or more examples, but it gives and example of Spanish advertising, so I guess it is ok. LM || I like the spot because I think it is that kind of commercial where people don't have to talk a lot to catch attention of the others. It is not too complicated but I still find it interesting and funny enough to make me remember it at least... for a while. :) Simple is best. As for the presentation, I am afraid the title doesn't match with the content - in my opinion it gives more information about advertising and its purpose in general. Neverthless, I would appreciate more concrete examples from Spanish praxix... LT ||
 * [|**What Czechs Think about Optifrog - Laugh**]
 * [|**What Czechs Think about Optifrog - Simple is best**]


 * If you want to describe an ad you have to consider that there are two ways how to look at the advertising. First is an aesthetic factor with a question: “Do I like this commercial?” and in this case my answer is: Yes I did, I find the advertising original and quite funny. The idea of a butcher coming to an expensive jewelry store with a huge raw rump because he cannot see through his glasses is brilliant. The second factor is efficiency of the commercial with a question: “Would the advertising make you buy the product?” In this case is my answer: No, I probably  wouldn’t buy it . || Kateřina ||
 * I liked the video very much. It is well filmed, modern, bright and simply looking good. Considering the content it is also very humorous, straight and easy to understand for the preceptor. However it is difficult to exactly say if this commercial is really able to convince the customer to get a new pair of glasses. My opinion is that it wants to say something to make you think this kind of situation might happen so get ready for it and bang you see our logo and get it at our place.

Talking of presentation it is well made as well. It contains plenty of information about the commercial and entire project or it estimates the real impact on people based on the Youtube or classroom rating. I think it should say more about other campaigns and maybe compare it to get some real numbers or so. And because of so much data provided on the slides it might get the audience to sleep. It might end up very boring. || Libor ||
 * The whole video is awful. The fact that it supposedly makes you laugh is fine, but that's not the main purpose of any advertisment. The story and its denouement is funny but will it really persuade people to buy products from this company? I'm not so sure and only a few people could be. Is a lot of people able to remember the ad after the watch? We don't know. So for me, this ad is quite funny as a customer, but not so interesting as a marketing student.

The presentation is general, uninteresting and, yes, boring. It's just a summary of facts and information. But the purpose of informing is fulfilled, so thumbs up for that. It is not and maybe should not be amusing. It also mentions the data on likes and dislkes on Youtube which prove only popularity of the ad, but not of the products or the company. So it's incomplete and can't tell us any real information. || Hoang || The advert shows that the company product will help you in your troubles. It will make your life easier. I consider it as a good way. I like it.
 * The video made me laugh. I think that if the advertising is funny, it will atract more people. I like that the company used a part of their name (Fog - foggy) in the advert. The name of the company could be easily remember by potential customers.

Well, the presentation gives an general informations about advertisement and companies and about the way how to be succesful. It shows the advertising of Optifog and the main words which are connected to the company and product. From statistics we can see that most people like the ad and we see the reasons why. It seems to me pretty brief... Maybe I expected more about the country it self or more examples, but it gives and example of Spanish advertising, so I guess it is ok. || Lucie M ||
 * I like the spot because I thing it is that kind of commercial where people don't have to talk a lot to catch attention of the others. It is not too complicated but I still find it interesting and funny enough to make me remember it at least... for a while. :) Simple is best.

As for the presentation, I am afraid the title doesn't match with the content - in my opinion it gives more information about advertising and its purpose in general. Neverthless, I would appreciate more concrete examples from Spanish praxix... || Lucie T ||
 * I really like this ad. Nowadays in an average day, average person can except to have a contact with around 1,500 trademarks products. It is not that easy to catch our attention. Marketers try to do all possible to take us. They have to interrupt us somehow so we will take a look at their ad. In this case, they succeed. Ad is simple, catchy and short. All we need. And the main thing - there is a plot. In short, this ad entertained me and I would look at it again.

Unfortunately, can't say the same about presentation. I found just general facts about advertising, but not particularly about Spain Advertisement. Information about spanish consumer could be involved. Consumer behavior and relationship between costumer and brand in Spain. They are quite specific nation with typical features which were missing in presentation in my opinion. But what I liked, was slide For better understanding, describing how successful Optifrog ad was on social sites. || Nikoleta ||
 * The advert is simple and short, yet funny. I like how it differs from the standard TV spots for glasses, which are usually placed at the optician‘s and showing people how they choose their new glasses. This spot can surely catches the target audience attention much better.

The presentation is, in my humble opinion, a way too general. As well as the advertisement, the presentation is simple, but not so catchy. I just do not find it interesting. As for its design, I really think it is not very well-done. || Eva ||
 * I find it very funny. This advertisment is not too long, without a lot of unneedful words..The connection between the ad and the product is clear and makes a great point. This is type of ad that will never pall on. And there is an important fact – this spot is international, the people all over the world can watch it and understand the problem of the man:)

And the presentation is also well prepared but I think the title doesn´t fit. The presentation is about advertising in general. What I like is the second part with the statistics of Opifog advertsment. The graph and the pictures are good. || Kateřina || As for the presentation. It slightly lags behind the high standart of the advert. However it gives us some more details about Advertising and this concrete spot. It's easy to understand and follow the information. || Vaclav ||
 * Fantastic! What else can I say about this advertisement. At first I was thinking: "Ouch, another boring ad about luxury and posh stuff." But then in came. More precisely, the man came. The idea and the whole concept is very well set. I love the sense of humour which could be seen here in an ordinary situation. I guess everyone, who wears glasses has experienced such a situation- and the company is serving it us in an amusing way, which I'm pleased to accept (and remember)!
 * I like this advert, because it is short, funny and easy to remember. The contrast between the butcher and the jewellery store is just genious. As a man who wear glasses, I am really familiar with such situations when you cannot see anything and I am really glad that I can watch some glasses advertisement which is funny and smart.

The presentation is short too, but maybe too short. Its title is way off the real topic it is describing. Although it is describing this very ad, it is not telling us anything about spanish advertisement at all. || Lukas || And the presentation? I think that there is not said anything special about advertising in Spain. There are just some common facts about advertising as a whole. On the other hand the second part which is about the ad Optifog is interesting. I would evalute this work as a good one. || Amal ||
 * I really like this advert, I've seen it on facebook before. The whole idea is very interesting, because TV ads for glasses or glass for spectacles are often dull and stereoryped. This one is not, this is something new and a little bit shocking. The situation is hilarious, but I truly wouldn't want to be in the skin of both ladies there. The only thing I could critisize is, that the look at the fresh and raw meat may not be pleasant to everybody. But the ad's message is clear, will not get lost in it. || Nikol ||
 * I like the advertisment very much. It is simple but clever, I think. I like ads which express the idea without having to use much words. I like in it the moment of surprise which is at the same time funny.
 * What I like the most about this ad is its simplicity. The plot is simple, the idea is simple, the surroundings are simple. Everything is clear and easy to understand. At least at the beginning we think so. This ad could be divided into three parts - each of them has a different result on the viewer. At first, we admire the beauty and perfection of some jewellery. Nice, but that's not enough for a good ad. The second step is surprise. Here comes an intruder - that's the point which attracts the viewer's attention the most - we become to wonder what would happen next - that's the best effect an ad could have. The main aim of a marketer is fulfiled. On top of that, in the end, almost everyone will probably start laughing, since the idea and the joke are really witty. || Veronika ||
 * The advertisement is really funny and I think that is the basic presumption for a success. The spot is not complicated, but it is very simple and the message is direct. I think that this spot could attract people quickly and almost immediately. The greatest moment of this ad is when we are in shock from a huge piece of meat that the man lay on the counter. The viewer is shocked and the ad gets all of his attention. The message is clear, simple and funny. In my point of view - perfect ad, why not.

The presentation is very nice, I like the colors, the font and the artwork. However, in terms of content, presentation does not seem significantly interesting. There is some information about advertising in general, but I did not notice anything about advertising in Spain (I expected something about it according to the name of the presentation). About the presentation I like the analysis of the ad and especially I like the word ERROR highlighted because this word points on the essence of the whole ad. The ad is interesting thanks to this "shocking error situation". || Martina ||  I like this TV commercial, it is cunning and it really made me laugh. The add is simple- the plot is simple, the setting, the situation, the joke. The commercial does not suffer from pointless shots or sentences- actually, whole "story" of the commercial gets by very well with no single word. I think that commercials presenting glasses are a lot very similar to each other, this one is really extraordinary. The declaration in the end also includes the name of the brand so it could be easily remembered and recognised by (potencial) customers. According to me, this commercial is well done, I cannot reproach anything. || Pavla || Now to the presentation. It is well made, but I am affraid, that there are just some general information about the advertisement, but no specification to Spain. We can find there some statistic but I have to say, that for me it is little bit boring, especially when I had seen the Optifog advert before. || Marie || But ok, it promotes only glasses with some anti-fog technology and people will probably like it. Glasses are quite boring product to promote so adding humour is probably smart move. Expressing a potential faux-pas by contrast between clean luxurious shop and filthy butcher is working in this context. The catch-phrase is surely catchy, but also dumb. My conclusion is simple: I don’t mind watching this commercial, but I am certainly NOT a fan of this one. But the commercial probably attracts some new costumers and that matters. || Jiří ||
 *  Optifog video- The butcher
 *  Well, I have no idea what I supposed to say about this advertising. It is very well understandable, direct and so on. The purpose of this advertisement is to be funny, to make people laugh, be very simple. I have to admit that I do not find this commercial interesting, but on the other hand? Is it even possible to find this commercial interesting? Lets face it, the topic like the optifrog is pretty boring, here is nothing interesting on it. So I can not say anything bad about this advert if I am not capable to do better one. I appreciate they did very good job although it is pretty boring topic.  || Jana ||
 * I think that the presentation is well done, it has nice font, colours, generally the design of it, but in my opinion, the content of the presenentation does not really match with the title. It is more about advertising generally than about advertising in Spain. But the presentation gives some informations about Optifrog, some statistics so I guess the presentation fulfilled its purpose. || Pavla ||
 * I realy like this spot. It is short, simple but funny. I appreciate the fact that none of actors speaks there. It´s just the video by itselves, what make it so funny. I think that people who wear glasses, have realy such problems and for them could be this spot even more actual. I can imagine that this kind of advertisement is able to persuade people, mainly these, who wear glasses, to buy this pruduct.
 * I find this advertisement quite interesting and if I’m supposed to rate it, I would give it 2 (marks like at school). The visual side of this ad appears very professionally made. The camera and setting in the jewellery shop is quite luxurious. The story is short but in 20 seconds it says everything it should. The joke is appropriate according to the subject of advertising. The voice-over is pleasant and the final slogan is fitting. In conclusion I would like to say that this commercial definitely has a potential to attract its customers. || Johana ||
 * Considering the advertisement from all its aspects I must say that the ad is well done. It is - proffesionally - very well filmed. I really admire the editor´s work as well as I appreciate the actors´ performance. Above it all it is absolutly clear what the ad advertises which is probably the most important thing about ads in general. The ad is definitely able to attract audience and to amuse them which is very important. On the other hand I am not so sure if the ad is capable of convincing the audience of purchasing the product. || Pavel ||
 * In my opinion this advertisement is exellent. It's really difficult to make understandable advertisement in 20 seconds. And they've managed it. Moreover, the advertisement contents a little bit of humor, which made the ad more catchy. It's necessary to say, that the name of the company with the word "fog" in it, make the bridge between the adjective foggy a fog (the name). It makes easier to come up with an idea. I think, that they used it in the best way, how they could. || Petra ||
 * In my opinion this advert is a great example of an effective advertising. This means that it is simple, funny and catchy. Another advantage is that they use a part of the brand name in their slogan. Basically, the potential of this commercial is to show how we can solve a typical problem with fogging glasses so that it can attract people who suffer from this. So a reason of this advert is clear and that is crucial. Good job! || Jan ||
 * I like this commercial a lot. It is funny and accurate. The idea of butcher carrying a huge piece of meat to a luxury shop is interesting. He cannot see through his hazy glasses. It made me thinking of some similar situations that can happen to me. I wear glasses that's why it was really funny for me, because I understant this situation. I think that many people after seeing this commercial went to the shop and bought the product. In my opinion this is very effective advertisement. || Karolína ||
 * Well I think this commercial looks funny but frankly I’m a little bit tired of these types of commercials. I’m not saying it’s not funny and it won’t attract attention. And I’m definitely not saying that the commercial is bad (like not related to its potential costumers). But in my opinion it’s not creative or original and I have seen a lot of similar ones.
 * I have to admit that at the beginning I was a bit bored – I thought that is was another commercial about luxury jewellery. However, when the butcher showed up it caught my attention. It was really funny and I liked it! I like funny commercials and I also think that they are easy to remember and – if they run on TV, I think people like them more than commercials about washing powder ||  ||